Just announced today, the Craftsman White Work Gloves present an option for workers who like to stay clean. In todayโs job market, not everyone loves to get dirty. In particular, OSHA dust regulations and better air filtration have newer workers wondering why they should ever get dirty. Canโt all job sites simply stop making so much dirt? Craftsman answers the call with their new line of White Work Gloves for Workers Who Like to Stay Clean.
NOTE: This was an April Foolโs post from 2019
โWe really wanted a solution for enticing entry-level contractors and tradesmen to the labor market. Often, โnot wanting to get my hands yuckyโ pops up as the #1 reason high schoolers donโt want to join the labor force. Craftsman aims to solve that with a full marketing campaign centered around staying clean. The new โCraftsman White Work Gloves for Workers Who Like to Stay Cleanโ campaign should allow us to reach more potential tradesmen. We hope to get them to dip their feet into the labor pool and find it as thrilling and invigorating as we do.โ
โ Manny Sucias, product manager for the White Work Gloves series
Craftsman White Work Gloves Just the Beginning
The gloves will initially be available in white only. However, the plan is to roll out a secondary line of black work gloves soon thereafter. The Craftsman Black Work Gloves series will help when these new workers find out construction jobs are rarely clean. The black gloves will let them hide and even ignore dirt since they wonโt show on the already-black work gloves.
After the reality of the job site settles in, new workers switching to Craftsman Black gloves wonโt see the dirt on their gloves. Instead, they can simply pretend itโs not there.
Problem solved.
We think this represents a shift in thinking for the trades. Appealing to those whose sense of cleanliness may be a deal-breaker for the trades might work wonders. Manufacturers and construction professionals benefit from getting fresh blood trained to be framers, carpenters, mechanics, plumbers, and electricians. Could offering them the โwhite glove treatmentโ represent the key to success?
We think so.
Construction supervisors and journeymen should definitely consider offering these gloves to new workers as they start their first shifts. Explain how a clean job site helps everyone maintain efficiency. Encourage them to be safe and healthy over their 12-hour work day. Will it work? Weโll have to wait and see.
For more information on these Craftsman White work gloves, please visit this page.
